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Tru Earth is a Vancouver based company providing consumers with eco-friendly laundry detergent strips. Tru Earth is also the founder of The Tru Earth Movement #TruEarthMovement. The Tru Earth Movement’s goal is to help reduce the impact we have on our planet, one small change at a time.

Tru Earth eco-strips are the smartest, most eco-friendly way to do laundry. Each strip is pre-measured and completely dissolves with your laundry in both cold and hot water. Tru Earth completely eliminates heavy laundry jugs and frees up cupboard space. Weighing just 3 grams per strip, Tru Earth’s ultra-concentrated formula has 94% less transportation pollution when compared to traditional detergents. Tru Earth Eco-strips are manufactured in Canada.